Sales Approach
The Crane's approach to interval ownership sales is refreshingly different from the intensive (and expensive) methods favored by most in the industry.
The Crane doesn't pay commissions to anyone to solicit tourists to listen to a sales presentation; doesn't employ salespeople and doesn't give gifts or provide a free lunch.
Instead, The Crane's significant savings on marketing and sales has been spent on providing Crane private residence members with a quality of accommodations unequalled in any of the world's 4,000 interval ownership resorts, at prices that are competitive with ordinary apartments.
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